Tell Got Milk to End its Sexist “PMS” Ad Campaign

jettavegas:

The California Milk Processor Board—the group behind Got Milk and the famous milk mustache series—revealed their next mass campaign yesterday. Centered on the claim that milk helps reduce PMS symptoms, the “Everything I Do is Wrong” campaign features a website for men on how to deal with their crazed, menstruating women. The website features a “vocabulary sensitizer,” “”puppy dog eye-ser” and “PMS rating index.” There are also a series of print ads showing men clutching cartons of milk, apologizing to their enraged girlfriends and wives for things they “did and did not do” and “not reading between the right lines.”

The entire campaign is overwhelmingly sexist, playing on the tired stereotype of menstruating women as volatile monsters. It also supports the condescending idea that any angry woman can be talked down with puppies and glossy compliments. We’re asking the California Milk Processer Board to end this insulting campaign.

SIGN.

(via veganarchismdaybyday)

Source: jettavegas

105 Notes/ Hide

  1. navigatethestream reblogged this from lovingthebeautifulyou
  2. shutupmexicans reblogged this from donot-readthis and added:
    “The entire campaign is overwhelmingly sexist, playing on the tired stereotype of menstruating women as volatile...
  3. sabkiii reblogged this from lovingthebeautifulyou and added:
    Okay I agree with some things that you guys post but this is getting ridiculous. Get over it and learn to laugh at...
  4. briggsbear reblogged this from zesticola
  5. cuuunts reblogged this from lovingthebeautifulyou
  6. feminaamphibios reblogged this from lovingthebeautifulyou
  7. thentheletgo reblogged this from projectqueer and added:
    please sign!
  8. like-air-i-rise reblogged this from lovingthebeautifulyou
  9. michelle-lorraineee reblogged this from lovingthebeautifulyou
  10. zesticola reblogged this from lovingthebeautifulyou
  11. benotnobody13 reblogged this from lovingthebeautifulyou
  12. lovingthebeautifulyou reblogged this from transqueery and added:
    The California Milk Processor Board—the group behind Got Milk and the famous milk mustache series—revealed their next...
  13. hipsteroatmeal reblogged this from steviemcfly and added:
    You guys are fucking annoying. Seriously? It’s just a cute ad. And women are bitches when they PMS anyway. Like, who the...
  14. cosmographia reblogged this from chachipistachis
  15. chachipistachis reblogged this from steviemcfly
  16. tangoinchains reblogged this from runswithoctopie
  17. xredofthehoodx reblogged this from veganarchismdaybyday
  18. brainbeforemouth reblogged this from convertedinvader and added:
    I have just realized that SJers are completely missing the point of media awareness. Teach people how to enjoy it...
  19. motherfuckingcunt reblogged this from projectqueer
  20. uglylove22 reblogged this from projectqueer and added:
    UH. What the fuck.
  21. teaforcups reblogged this from tiredtalk and added:
    but milk makes me sick when i’m on my period, regular milk, icecream, milkshakes. even too much cheese. so this doesn’t...
  22. myasphyxiatedmind reblogged this from projectqueer and added:
    Wow.
  23. blanketfrt reblogged this from projectqueer
  24. loveisthewateroflife reblogged this from projectqueer
  25. dannisaurus reblogged this from projectqueer
  26. waterfish5678901 reblogged this from projectqueer
  27. leavestoroots reblogged this from transqueery and added:
    THIS IS RIDICULOUS! DAIRY MAKES PMS SYMPTOMS WORSE FOR MOST WOMEN! WHAT THE HELL ARE THEY THINKING? CONGRATULATIONS, I...
  28. dharma-bum reblogged this from rachel-the-riveter
  29. hills-are-mountains reblogged this from transqueery
  30. theraccoonhat reblogged this from transqueery
  31. eleven-am reblogged this from projectqueer
  32. dftbrhi reblogged this from projectqueer and added:
    LOL YOUR OPINIONS AND EMOTIONS ARE INVALID BECAUSE IT’S JUST HORMONES OR SOMETHING LET ALONE THE FACT THAT ALL EMOTIONS...
  33. madisaysmeow reblogged this from projectqueer
  34. frootloopnoob reblogged this from projectqueer
  35. hannahevangeline reblogged this from tiredtalk