But Israel’s propagandists continue to try to make pinkwashing work for them, though they’re apparently the only ones who don’t notice the stench it emits.
Photo of two Israeli soldiers holding hands staged by the IDF Spokesperson’s Unit transformed into an internet meme image by hasbara blogger Elder of Ziyon.
Pinkwashing involves efforts to portray Israel as a country that espouses ostensibly Western liberal or progressive democratic values such as feminism, gay rights and multiculturalism. The hope is that target audiences will identify with Israel and thus discount concerns about Israel’s human rights abuses against Palestinians.
Or as I put it on another occasion, pinkwashing is an attempt to change the subject: ‘don’t look at Gaza where we’re besieging 1.6 million people, look over here where we’re having a gay pride parade!’
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