TUMBLR IS DEAD
FOLLOW ME HERE INSTEAD:
INSTAGRAM: @ rileykonor
TWITTER: @ puprileykonor
(BOTH ARE 18 +)
I am no longer posting on tumblr.
Thousands of my posts were flagged, so I am looking into other social platforms.
In the meantime, you can find me on Instagram and twitter above.
The Committees of Advertising Practice (CAP) said stereotypes in adverts ‘contribute to how people see themselves and their role in society‘. The rules, which will come into force in June 2019, will ban every ad featuring clichés traditionally associated with gender. This will include men struggling with household chores and young girls being less academic than boys.
The decision follows a review of gender stereotyping in adverts by the Advertising Standards Authority (ASA). They are responsible for UK Advertising Codes, written by CAP.
The review found that ‘harmful stereotypes can restrict the choices, aspirations, and opportunities of children, young people, and adults’.
These traditional depictions, in fact, might hold people back from ‘fulfilling their potential, or from aspiring to certain jobs and industries, bringing costs for individuals and the economy’.
